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August 2007

More On Pricing

By Aislyn Bryan August 7, 2007 3676 Views No comments

Pricing is not a one size fits all proposition because it's less about inherent value than it is perceived value. In other words, an item is worth exactly what someone is willing to pay for it; no more, no less. So I can tell you whether the bracelet is worth $175 to me but that doesn't do you any good because I'm not the person you hope to sell it to.

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